STRONGERTOGETHER.
Equipping and empowering the male child — boy and man — to rise with strength, dignity and purpose.
“Stronger Together — because no boy should have to rise alone.”
Qina Jita — meaning be strong, boy in Zulu — is a South African NPO equipping boys and men physiologically, socially, spiritually and economically. From Soweto to the Eastern Cape, Limpopo, Free State and North West — no government funding, no shortcuts, just a movement that refuses to leave its boys behind.
A movement born from lived experience.
Neo (Aobakwe Shadrack) Moseta founded Qina Jita out of his own story — growing up without the guidance every boy deserves, watching peers fall into the streets.
“I used to sell weed at school so I could get cash and make ends meet. I don’t want these young boys to go through the same. Through Qina Jita, we push them to keep going to school.”
— Neo Moseta, Founder & DirectorThe whole man.
Built from boyhood.
Qina Jita empowers the male child across four dimensions — because a strong man is not just strong in one way.
- Physiologically — health, sport and physical wellbeing as a foundation
- Socially — brotherhood, mentorship and dismantling harmful masculine norms
- Spiritually — faith, inner healing and a grounded sense of purpose
- Economically — entrepreneurship, financial literacy and career readiness
We count lives changed,
not events attended.
Every number represents a real boy, a real man, a real community in Soweto.
Programmes that build whole men.
Six programmes, one mission: equipping every boy in Soweto with what he needs to rise.
The Men’s Imbizo
Our flagship annual gathering. Panel discussions, keynote speakers, storytelling circles, health checks and sport. The 5th Imbizo: “Let the Real Men Rise” — featuring Jerry Mofokeng. Broadcast on Power 98.7.
Annual · SowetoBoys to Men Forum
A structured space addressing absent fathers, identity, mental health, peer pressure and purpose. Held under the banner “Walk With Me.” Real boys. Real stories. Real change.
Youth · CommunitySchool Shoe Campaign
An annual drive ensuring disadvantaged boys in Soweto have proper school shoes. A simple act that tells a boy: you matter. Stationery and cosmetics also donated.
In-Kind DonationsEntrepreneurship Mentorship
Business pitch competitions and coaching for young men. Partners have sponsored business plan development, website creation and ongoing mentorship.
Enterprise · SkillsFootball Tournament
Sport as a vehicle for brotherhood, discipline and teamwork. Winners receive books and learning resources — connecting a strong body to a sharp mind.
Sport · SowetoHealth Checks
On-site health screenings at Imbizo events. Blood pressure, mental health awareness and referrals — because a healthy man builds a healthier community.
Health · Wellbeing
Reaching hundreds of learners at school assemblies across South Africa
Qina Jita team in the Power 98.7 studio — spreading the message of strong, present and purposeful manhood to thousands of listeners
Founder Neo Moseta with schoolchildren during a community outreach visit
Boxes of school shoes prepared for distribution to disadvantaged boys
Speaker addressing the Men's Imbizo with the Qina Jita branded backdrop
Keynote speaker Jerry Mofokeng addressing the 5th Annual Men's Imbizo
Speaking scripture and life values to hundreds of learners — Qina Jita's school outreach programme reaches young people across South Africa
Qina Jita football tournament — blue kit team ready to compete
Young man sharing his story at the Boys to Men Forum — real voices, real change
Qina Jita volunteers giving back through hands-on community service — because strong men build stronger communities
Six years of gathering
in Soweto.
A Journey to Manhood
Join us for the sixth edition of Qina Jita’s flagship gathering — a powerful day of mentorship, identity-building and community for boys and men across Soweto. Speakers, panel discussions, health checks and the School Shoe Campaign all in one hall.
Let the Real Men Rise
Keynote: Jerry Mofokeng. Panel discussions, health checks, School Shoe Campaign and sports. Packed hall of boys and men from across Johannesburg. Celebrated fathers and community leaders challenging the #MenAreTrash narrative. Featured on Power 98.7.
Walk With Me
Speakers: Orlando Pirates midfielder Thabang Monare and actor Muzi Mthabela. Boys shared journeys of fatherlessness and mental health. R5 000 business pitch prize. Covered by The Citizen / Soweto Urban.
Voices from the Movement
What the people who’ve experienced Qina Jita say.
“There is a lot happening out there and men are in danger. Movements like these keep boys and young men in check. Life is full of hurdles — but do not give up.”
“Men need to change their mind-set. I challenge young men to refuse to be victims of their society and to grow up. The change starts with the way we think.”
“The event is to give men a platform to reflect, to tell stories in their own voice. Everyone has a story. We don’t want these boys to go through the same struggles alone.”
Qina Jita in the
public conversation.
Qina Jita — Power Weekend Breakfast
Founder Aobakwe Shadrack Moseta discusses the 5th Annual Men’s Imbizo, the “Let the Real Men Rise” theme, and the School Shoe Campaign.
Qina Jita holds Boys to Men Forum
Boys and men across generations vow to challenge the status quo. Neo Moseta addresses the crisis of absent fathers and what Qina Jita is doing about it.
Everyday Hero — Y Mornings, YFM
Qina Jita featured as an Everyday Hero on Y Mornings, YFM — celebrating grassroots leadership changing lives across South Africa.
Every rand keeps a boy
in school and off the streets.
Qina Jita operates without any government funding. Every programme runs on the generosity of people who believe the male child deserves better.
School Shoe Campaign
Donate school shoes (sizes 3–9) for a disadvantaged boy in a Soweto school.
In-Kind Donations
Books, stationery, sports equipment. Email qinajita@gmail.com to coordinate.
Corporate Partnership
Sponsor an Imbizo or the Shoe Campaign. CSI and B-BBEE benefits available.
Volunteer & Speak
Father, professional, athlete or leader — your story can change a boy’s life.
Make a Donation (ZAR)
Registered NPO · Soweto, Johannesburg
Stand with us.
Whether you want to donate, volunteer, speak at an event, explore a corporate partnership, or simply learn more — we’d love to hear from you.